Services

connect Salesforce, HubSpot, Snowflake, Segment and 60+ sources into one identity graph.

predictive segments with hold-out groups built in, no data scientist required.

lifecycle automation with version control, regression tests and approvals.

email, SMS, push, in-app, RCS — all on the same deliverability backbone.

last-click, U-shape, data-driven and incrementality in the same view.

approvals, suppression rules, deliverability and audit log out of the box.

"+38% qualified pipeline in 90 days." Lifecycle re-platform led by Annika Lindqvist, VP Customer Marketing.

"−42% sends, +11% revenue per send." Suppression and frequency capping rebuilt by Petros Kassidis, Group Marketing Director.

"+19% trial-to-paid conversion." Activation experiments by Mei Tanaka, Head of Growth.

Andreas Vlachos, 8 min read. What we know now about attribution that we did not in 2021.